The AMA did not address how the ban could be accomplished without being overturned in court.PhRMA, the largest U.S. trade group for the pharmaceutical industry, said the ads increase consumer awareness of available treatments for diseases, including undiagnosed conditions.“Providing scientifically accurate information to patients so that they are better informed about their health care and treatment options is the goal of direct-to-consumer pharmaceutical advertising about prescription medicines,” PhRMA spokesman Tina Stow said in an email.According to a U.S. Food and Drug Administration analysis this year, 52 percent of Americans believe direct-to-consumer ads do not have enough information about risks and 46 percent say the ads lack information about benefits.Reporting by Susan Kelly in Chicago; additional reporting by Bill Berkrot in New York; Editing by David Gregorio Here's how to use that information to your advantage.
Consumer drug advertising is uncommon globally.

Prescription drug ads are a multibillion-dollar industry that promotes treatments you may or may not need. This law requires that advertisements for prescription drugs be accurate and not misleading. DTC drug advertising is where pharmaceutical companies present drug … The aim must not be to maximise sales but to ensure that the product is used appropriately.

The group voted at its annual meeting in Atlanta to support a ban.“Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when those drugs may not be appropriate,” AMA Board Chair-elect Patrice Harris said in a statement.The United States and New Zealand are the only two countries that allow direct-to-consumer advertising of prescription drugs.AMA said drugmakers’ spending on advertising has shot up 30 percent in the last two years to $4.5 billion. "We don't want consumers sitting on their couches bombarded with a hard sell from big drug companies in the advertising break between Crossroads and Coronation Street," she said.The Commission insisted its plans, which now go to EU health ministers for consideration, would not mean an advertising free-for-all in which pharmaceutical firms competed aggressively for sales.But MEPs overwhelmingly backed a recommendation from the European Parliament's environment committee, which claimed that the pharmaceutical industry was incapable of providing impartial information on its medicines.Any information direct to consumers should come from independent sources said the committee, in agreement with the Consumers Association.

"She added: "The fact that the 10 most advertised drugs in the US are the 10 biggest selling drugs is a cause for concern. Published: February, 2017. The U.S. is only one of two countries in the world where direct-to-consumer advertising of prescription drugs is legal. Principal health policy advisor Wendy Garlick said patients urgently needed high quality unbiased information: "However, we do not believe the pharmaceutical industry can be trusted to provide this.

4.45pm: Controversial plans to allow drug companies to advertise directly to consumers have been thrown out by Euro-MPs, reports Claire Cozens.

The United States and New Zealand are the only two countries where direct-to-consumer (DTC) advertising of prescription drugs is legal. "The Association of the British Pharmaceutical Industry says the current ban on drugs advertising is unfair and is not in patients' interests.It says that the Commission's proposal does not amount to a step towards advertising drugs on television or radio, and has nothing in common with American practice - it is only about giving information to patients.But Mrs Stihler said: "If we open the door to direct advertising it is a slippery slope down the American road where pink pills on television advertisements offer a miracle solution to everything from baldness to chronic fatigue. Among other areas, this law specifically addresses prescription drug advertising.

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