“We focused very heavily on the science,” Ms.Schoenberg says. A Cision company. Based on this unmet medical need, phase three clinical trials using NEXIUM ® Capsules were conducted on patients who are receiving long-term administration of low-dose aspirin, and AstraZeneca submitted an application for the additional indication based on the positive results of the trials. It has a number of indications, including the prevention and treatment of gastric ulcers induced by pain-relieving NSAIDs. We feel we have a great marketing plan and strategy because we know this market better than anybody else. We are a fully integrated research & development company with a long track record of bringing innovative pain treatments and state-of-the-art technologies to patients. There is a lot of competition, doctors are very busy … they don’t have a lot of time. Registration on or use of this site constitutes acceptance of our Grunenthal today announced that it has agreed to acquire AstraZeneca's European rights to Nexium and the global (ex US and "This acquisition is the biggest single investment in Grünenthal's history and an important step in pursuing our vision of creating a world free of pain for patients," explained Grunenthal CEO Under the terms of the agreement, Grunenthal will acquire the exclusive rights to market Nexium for the approved indications in 33 European countries. “It is permission marketing.”When taking into consideration how big the market is, as well as the products in the marketplace that have little clinical differentiation from Prilosec, our goals for Nexium are pretty high,” says Paul Jansson, senior product manager, AstraZeneca.Nexium (esomeprazole magnesium) Launch date: March 2001 Marketer:AstraZeneca 2000 sales: N/A 3 Aciphex (rabeprazole sodium) Launch date: August 1999 Marketer: Janssen Pharmaceutica 2000 sales: $1.7 billion 1 Prilosec (omeprazole) Launch date: 1989 Marketer: AstraZeneca 2000 sales: $6.3 billion 2 Prevacid (lansoprazole) Launch date: April 1998 Marketer:TAP Pharmaceuticals 2000 sales: $2.8 billion 4 Protonix (pantoprazole sodium) Launch date:February 2000 Marketer: WyethAyerst 2000 sales: N/AGet free access to PharmaVOICE magazine, “From both an execution and tactical standpoint we’ve tried to appeal to physicians and consumers in terms of what are the unmet needs in the category and how Nexium can fill those unmet needs.” AstraZeneca is investing considerable resources to make Nexium a winner in a crowded market. About Daiichi Sankyo. “There is clearly room for improvement in this marketplace,” Mr. Adsett says. Since its first launch, Nexium ® has been widely used and demonstrated favourable performance in clinical practice. Sales of Prilosec were more than $6 billion in 2000.AstraZeneca invested heavily in additional clinical studies to maximize Nexium’s indications. Nexium has an advantage coming from AstraZeneca because we have a reputation of entering new advances into the gastrointestinal marketplace, but we are dealing with tremendously satisfied customers who are comfortable with Prilosec. Nexium, developed as an optical isomer, is composed of one of the two molecules within Prilosec. Our ambition is to deliver four to five new products to patients in diseases with high unmet medical need by 2022 and become a € 2 bn company. Primary care physicians note that Nexium is big news, offering patients once weekly therapy for H. pylori infection at a cost savings of about 75% because of the reduction in treatment time. Click one of the links below to pick what type of subscription you'd like. My name is Katherine Stevenson, and I am a student studying Bioengineering at the University of Pittsburgh. For my capstone project, my team is interested in addressing an unmet need in the field of pulmonology. Nexium (esomeprazole magnesium) is a proton pump inhibitor that decreases the amount of acid produced in the stomach.Nexium is used to treat symptoms of gastroesophageal reflux disease and other conditions involving excessive stomach acid such as Zollinger-Ellison syndrome.It is also used to promote healing of erosive esophagitis (damage to your esophagus caused by … All you have to do is check your mail and you will be directed back to PharmaVOICE.comUnleashing the power of NEXIUM Taking the gastrointestinal market by storm, AstraZeneca follows up its own best in class proton pump inhibitor with a product that’s even better.ATTENTION PHYSICIANS AstraZeneca’s salesforce is in the field touting Nexium’s ability to eradicate heartburn symptoms, a big patient benefitSupported by overwhelming clinical success, Nexium’s marketers hope to change the prescribing behavior of physicians in the gastrointestinal community.Nexium has the potential to upstage Prilosec, AstraZeneca’s blockbuster gastroesophageal reflux disease (GERD) product that for years has been the No.

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